In 1933, KTRB signed on the air! A big signal, and the only station in Modesto for the next 17 years! KTRB’s first studios were at McHenry and Sylvan. They were spacious. Later, KTRB moved to Norwegian Avenue. The owner, Bill Bates, built the studios, and was the morning host for 36 years, from 1933 until 1969.